Piyush (Pete) Patel describes his convenience store as a place where local farmers and country folks come to get necessities until they get into the city to do big shopping. I guess you could say that necessity is the mother of positioning and Pete doesn’t mind this. His good service keeps customers coming back. Pete has the ticket dispensers on an angle facing the customer providing a clear vision of all tickets available. This is one of the ways the market promotes the lottery.
Sales rep Kathryn Roach says since having a complete store makeover Pete sees just what the Lottery has done to increase his sales. Montville County Market at 9760 Madison Road carries 60 games and has a weekly sales average of $6,804 for instant and on line games.