Biddulph Beverage named Retailer-of-the-Week

The owners of Biddulph Beverage in Brooklyn (left to right):  Vimal Patel, Vivek Patel, Rohit "Rick" Patel.

The owners of Biddulph Beverage in Brooklyn (left to right): Vimal Patel, Vivek Patel and Rohit “Rick” Chaudhari.

Biddulph Beverage of Brooklyn is this week’s Ohio Lottery Retailer-of-the-Week.

Lottery representative Rob Ricchuito says that owner Rohit “Rick” Chaudhari has transformed the beverage store into a top-selling retailer in his district. He also gives credit to owners Vimal “Victor” Patel and Vivek “Sunny” Patel. Their attention to detail, strategic placement of point-of-sale and prize cashing service have been a big part of their success.

On a dedicated “Winners Wall,” they have a neon Lottery board with “Rick’s Pick’s” of Lottery numbers to try. The store advertises their big winners at the front window and at the counter too.

Rick Chaudhari says that having a clean store, a well-trained staff and up-to-date display of current games are important for retailers wanting to succeed. He says that the most important attribute is the ability and willingness to cash winning tickets, no matter what the prize.

Biddulph Beverage will be recognized on Cash Explosion®, the Ohio Lottery’s TV game show, on May 16. Cuyahoga County residents can tune into Cash Explosion® on WEWS TV 5 in Cleveland. The Cash Explosion show is carried on 13 stations across the state every Saturday at 7:30 p.m.


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