You know that feeling when you find a five dollar bill in the pocket of a pair of pants you haven’t worn in a while? It’s a great feeling! It’s a great discovery. Kind of like the feeling you get when you scratch an Ohio Lottery instant and win big! But, not all discoveries are good ones, and that’s where our newest instant ticket campaign goes.
Our crew spent a few days shooting the newest commercials for our instant ticket campaign which plays on the idea of Bad Discovery/Good Discovery, and we got to get a behind-the-scenes view. Each ad presents a relatable bad “discovery” juxtaposed against the good discovery of learning which new instant tickets the Ohio Lottery will release that month.
We don’t want to give anything away, but from office pranks to food that’s past its expiration date, we’ve got a number of good and bad discoveries sure to make you laugh! Our new instant ticket campaign begins July 23rd!