Good Discovery or Bad Discovery?

IMG_0760You know that feeling when you find a five dollar bill in the pocket of a pair of pants you haven’t worn in a while? It’s a great feeling! It’s a great discovery. Kind of like the feeling you get when you scratch an Ohio Lottery instant and IMG_0769win big! But, not all discoveries are good ones, and that’s where our newest instant ticket campaign goes.

Our crew spent a few days shooting the newest commercials for our instant ticket campaign which plays on the idea of Bad Discovery/Good Discovery, and we got to get a behind-the-scenes view.  Each ad presents a relatable bad “discovery” juxtaposed against the good discovery of learning which new instant tickets the Ohio Lottery will release that month. IMG_0750

We don’t want to give anything away, but from office pranks to food that’s past its expiration date, we’ve got a number of good and bad discoveries sure to make you laugh! Our new instant ticket campaign begins July 23rd!

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