Sheffield Lake, OH – Owners Linda and Dennis Vollick aren’t afraid of competition. They are confident in their position at 4786 East Lake Road in Sheffield Lake and the Ohio Lottery is pleased to recognize Vollick’s Bi-Rite as this week’s Retailer-of-the-Week.
Imitation is the sincerest form of flattery and in the case of the Vollicks, it leads to success. They will tell any upcoming retailer to visit other retailers, take note of their good ideas, and implement them into your store. It’s all about promotion and selling and they’ve been doing it since 1979. A full service store with specialty deli meats brings customers to the store and gives Vollick’s an opportunity to sell Lottery.
“We built the business by knowing what games customers like, keeping slots full and suggestive selling,” Dennis said. “We have the friendliest staff for miles around and we make sure we are fully staffed so no one waits. We promote by using the #1 impulse spot in the store and we have 2nd chance drawings.”
“This agent is very lottery friendly,” says sales representative Kelly Krause. “They promote our new products and keep everything up-to-date. They cash all tickets, are excited about lottery and it shows.”
Vollick’s carries 42 instant games with a weekly sales average of $9,452.
Each week, the Ohio Lottery recognizes one outstanding retail partner who offers courteous service and sales enthusiasm. Retailer-of-the-Week is chosen based on recommendations from the store’s sales representative and regional sales office. Vollick’s Bi-Rite will be recognized on Cash Explosion® on March 19, 2016.
Lorain County residents can tune into Cash Explosion® on WEWS ABC Channel 5 in Cleveland. The Cash Explosion show is carried on 13 stations across the state every Saturday at 7:30 p.m.
Congratulations Vollick’s !