An average Ohio Lottery commercial is about 30 seconds long. Doesn’t sound like much, right? So when I signed up to go on set to observe the making of the new Game of Gold instant ticket commercial, I expected to be a little underwhelmed. I could not have been more wrong.
I arrived at the set around 10 a.m. on a Wednesday morning. The set was built in a very obscure building with a “For Lease” sign out front. I thought to myself, “well this should be interesting.” As I walk in I see this extraordinary set that was hand built from top to bottom. The very crew that was preparing to film the commercial had put in hours of hard work building the set itself. Cameras, booms, and people were all around me. I was filled with excitement to see what was next.
In walks the lead actress of the commercial and the real fun began. After the director fills her in on how he would like the lines to be delivered, the filming begins. Trying to fit in a concept and deliver a message in 30 seconds is a lot harder than it appears. Take after take she tries to nail her lines in the 13 seconds that she was given. After two hours she perfects the lines and it’s time to bring in the lead actor. Then came the final filming, for what I soon realized was the first half of the commercial. The two actors read their lines time after time until everything from their facial expressions to the placement of their feet was flawless.
Watching the commercial shoot from beginning to end was quite the experience. The detail and time that went into the set alone was pretty amazing. After being a part of something like this I now see commercials in a whole new light. As I sit and watch commercials these days I can’t help but to think “Wow, I wonder how long it took to shoot this thing?” If playing Game of Gold is half as fun as it was to watch this commercial being made, you are in for one heck of a good time!